Thanks to
kitanachan for the link:
Kotex decided to "break the cycle" of bad tampon ads with a new campaign to ditch the euphemisms and ridiculous scenes of happy, dancing women in favor of real talk and some gold old-fashioned self-mockery. Unfortunately, television networks would really prefer that they stick to the euphemisms and scenes of women running on a beach.
Three broadcast networks rejected an ad for using the dirty word "vagina." So Kotex had the ad reshot, using the second grade euphemism "down there." Two out of three networks still considered that to be inappropriate.
Kotex decided to "break the cycle" of bad tampon ads with a new campaign to ditch the euphemisms and ridiculous scenes of happy, dancing women in favor of real talk and some gold old-fashioned self-mockery. Unfortunately, television networks would really prefer that they stick to the euphemisms and scenes of women running on a beach.
Three broadcast networks rejected an ad for using the dirty word "vagina." So Kotex had the ad reshot, using the second grade euphemism "down there." Two out of three networks still considered that to be inappropriate.
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Date: 2010-03-18 03:32 am (UTC)I'm using this icon far too much today, I don't even know.
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Date: 2010-03-18 03:40 am (UTC)UGH.
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Date: 2010-03-18 03:53 am (UTC)no subject
Date: 2010-03-18 04:02 am (UTC)no subject
Date: 2010-03-18 05:23 am (UTC)no subject
Date: 2010-03-18 05:24 am (UTC)And re: Bob Dole? No KIDDING. Ugh.
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Date: 2010-03-18 05:45 am (UTC)OMG SRSLY TRUFAX! I wanted to unsee that commercial the first time it aired!
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Date: 2010-03-18 06:59 am (UTC)no subject
Date: 2010-03-18 07:58 am (UTC)I LOVED THAT for some reason. It actually induced me to change brands... and it DOES treat it well. :) :)
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Date: 2010-03-18 07:58 am (UTC)no subject
Date: 2010-03-18 10:23 pm (UTC)grrrr